First, we created a campaign for NFL's Thursday Night Football which played off the fact that on Thursday, Anything Can Happen, using real historical facts of things that have happened on Thursdays.
The NFL then used the template for their promos throughout the season.
For NFL Game Pass, we built a campaign around the simple premise that with NFL Game Pass you get more football. The product offering is geared towards NFL diehards so we got out of our own way and had some fun with it.
Anything Can Happen on Thursday
NFL - I'm So Excited
NFL - Replay
The difference between Pandora and other music providers is how they always seem to find the right music for you and your mood. The power of Pandora can be reflected through the power of music that matters to you. We brought this thought to life through an intimate Q&A with people from all walks of life.
The Next Song Matters
One of the defining features that sets the Samsung Galaxy S7 apart from the iPhone is its powerful new camera.
So we reached out through social media, asking people to send in their shitty photos taken on an iPhone, so that we could 'S7' their pic. In a matter of hours, we'd send them our re-creation of their photo, taken on an actual S7 camera.
The photo quality was a lot better. And the photo content was a lot more entertaining.
You can see even more of the collection at S7mypic.com.
We recently helped to re-launch Hulu. New Tagline. New Attitude. Etc.
Along the way we enlisted the services of Andy Samberg, Taraji P. Henson, Mindy Kaling, and Neil Patrick Harris. All around the idea of "COME TV WITH US".
Hello From Hulu - Long Form
Xbox - Halo 3
Even before we were briefed, we all knew Halo 3 was going to be a big deal. It was only the most highly anticipated game of all time. So we needed a campaign that exceeded the hype. All things considered, we did ok.
A lot of great, infinitely-talented people worked on this campaign and I'm beyond thankful that I was able to be a part of it.
Halo 3 Integrated Campaign
Halo 3 - Site Fly Through
Xbox - Forza
Forza is the premiere video racing game in the industry and I've helped create some fun campaigns for them recently. The first one, for Forza 6, celebrates the history of video games. Then, there's also a campaign for Forza Horizon 2, about 'Leaving Your Limits'. We created a launch TV spot as well as a short content piece about a Volvo who learned to step out of his shell.
Forza Legacy - :90
Forza Horizon 2 - LEAVE YOUR LIMITS
BYE MY VOLVO
TOMS Shoes had never done any conventional advertising before we convinced them to work with us. The 'conventional' part of that is still true.
These spots were geared towards college males so we had a bit more rope to swing with. And swing we did. If you went to Texas or Ohio State, you'll maybe like these. And if you didn't, you'll maybe dislike these.
Either way, we had a lot of good fun and it was all for a great, great cause.
TOMS Shoes - Hook 'Em Horns
TOMS Shoes - Buckeye Battle Cry
Olivari Olive Oil
Some very talented people at my last agency created an amazing project called One Year of Little for Olivari Olive Oil. Here is an article from the New York Times, describing their efforts in more detail.
I was fortunate enough to help out on one...um...small part of the program, which focused on obscure holidays that don't get the same attention as bigger holidays such as Christmas or Halloween or Arbor Day.
We called them Little Holidays and sent these films out to Olivari's fans via social media on their respective days of celebration.
Note, these are actual holidays. And this is an actual paying client.
Olivari - Pills
Olivari - Massage
Olivari - Clowns
Olivari - Yum
Xbox - Alan Wake
I enjoyed this project immensely and I wish more marketers would take chances like this.
I'd explain more but it would be best explained in the handy case study to the left.
Bright Falls Case Study
Bright Falls Trailer
Bright Falls - Episode 1
Xbox - Various Titles
I was fortunate enough to work on XBox for a few years and within that time, a number of different games in their ecosystem. Here are some of the spots I enjoyed the most.